The bigger sporting events, concerts or plays always garner so much of advance publicity that ticket sellers and buyers on the internet have given rise to another entity known as the secondary event ticket marketing. This business of internet marketing of event tickets is a multibillion dollar business. This is also called the secondary event ticket market. All the tickets held by professional ticket brokers as well as ticket that are unused by season ticket holders fall into this category. Though there are conflicting reports on the size of this business, it is at least worth more than a couple of billion dollars.

A host of small players used to control this market before the days of the internet. Corner stores were the byword then. After the entry of internet every electronic shop front in business, auction website and internet website are into the business of reselling secondary event tickets. Even the big guys on the internet with some of the biggest auction websites make millions in profit putting these tickets for sale.

The chances of being defrauded on these bigger auction sites are greater. There is no way to track a fraudster trying to make a fast buck by putting up fake tickets for sale. The fraud is detected only on arrival for the event. Buyers can check out the credentials of a seller by going through his ratings with past sales. Bigger auction sites operate on the basis of trust and honor, inviting all kinds of shady operators to do business with impunity.

To avoid their customers from being ripped off, many of the secondary event ticket sellers do a verification process. Only if the tickets are genuine do they put them up for resale. Some even offer to replace fraudulent tickets so that their future relationship with customers is not affected.